Category Archives: User Experience

The Wow! or How You Know You’ve Delighted the User

On a recent trip, I was waiting for the hotel shuttle outside and a man pulled up in a red convertible Lamborghini. The only reason I know its was a Lamborghini is because I read it in large letters splayed across the back quarter panel. I hadn’t even noticed it until a toddler standing with his family nearby pointed and started saying “Wow!” repeatedly. He said it with a breathy, reverend tone. He was clearly delighted. read more