Graphics Portfolio-Canopus
Corporation Projects
When I started at Canopus, they had no on-site
designers. The upper management had been doing their own designs
and sending them out to a production house. I immediately saw
that they had no corporate branding. Each product had it's own
look that didn't relate to any of the other products and the company
logo was minuscule on the packaging.
My focus for the 9 months
I was at Canopus was to make a cohesive look and carry it through
all the collateral, packaging and web plus draw more attention
to the company name. By drawing consumer attention to the company
name it would allow the popular products to bring recognition
to the rest of the line. Why recreate the wheel?
I was also responsible
for the consistent branding for the company internationally. I created
all the collateral pieces that were then disseminated to the other
countries for translation and any size conversions. These pieces
include:
- Software
and hardware packaging
- Ads
- Datasheets
- Product
catalogs
- Product
shots
- Press/Reviewer
kit
- Direct
mail pieces
- Mouse
pad
I was responsible
for the floor layout and branding issues surrounding our trade
show booth and presence at US trade shows. You
will notice two separate branding looks to the projects below.The
original look, as seen in the software and hardware boxes, was
based on the concept of Canopus providing the tools to release
the video editor's creativity—a partnership between technology
and creativity. I used the Da Vinci head for it's right-brain/left-brain
to illustrate that idea.
The
newer look came about after an upper management overhaul and is
used for the rest of projects. The new VP of Marketing wanted
to focus on Canopus's international presence and customer service.
While maintaining a high-tech feel, I replaced the other elements
with the globe superimposed with culturally-diverse people in
monitors.
Original Branding image
New Branding Image
Work completed in 2001 at Canopus Corporation
in San Jose, California
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Trade
Show Collateral
I proposed that the collateral materials be shrunk down
to a handy size for trade shows. This lead to my design
of the CD case catalog. It included a small product
catalog and a interactive CD. The CD contained all
of our collateral materials except the T-shirt!
Close ups: mousepad,
folder,
catalog,
catalog
case |
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Software
Packaging
I used the Adobe packaging
as a model for my software cases. The president of
Canopus wanted a very high quality case that our customers
would keep. To conserve in costs, the boxes have a
generic branding image on them and can be used for
any product and manufactured in bulk. There is a specially
designed sleeve for each product.
Xplode
Professional Package: Front
or Back
DVBoosterPack Package: Front
or Back |
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Website
I was made directly responsible for the overhaul of
the company website. It was a joint project between
me and the freelance programmer. Highest on the list
of priorities was adding white space and a major reorganizing
the site hierarchy.
Sample
Product Page |
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