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Finals
These are the two final logos. The one on the left will
be used for web and large print jobs where the details of
the binary code in the water will show. The one on the right
will be used in most print jobs where it will be smaller. |
Original
Concepts
The client wanted a logo that was "fun", "included
a fish" and"addressed the tech side of his business".
He suggested a "borg" fish and being a Star Trek
fan, I understood what he meant. My first concepts were
pretty broad. I was trying to hit a couple of notes between
"fun to techie" to see where he really stood. |
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Revision
#1
The client liked concept #5 (except for the resemblance
to the Christian fish symbol) but wanted that circuitry
and metallic finish on the concept #4 fish. He also liked
the binary code as water in concept #2. I gave him several
variations on the two fish—bringing them closer together
in design. |
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Revision
#2
This revision is identical to the finished product with
two exceptions. The client requested that add the line back
in that was between the fish's head and the circuit/scales.
He also wanted to try a purple background on the fish which
we dropped in the final version. |
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