Not The Dorm

Not The Dorm

I completely redesigned this college property site, back to front, to coordinate with the 2005 print campaign, “Live Outside the Box”. The color palette of black with vivid accent colors and the button designs were heavily influenced by music web sites that would be popular with my target audience.

I incorporated several usability features, including disjointed rollovers and randomizing images. There’s plenty of eye candy here but the design is all about the branding and marketing objective of displaying each student property to its full advantage.

Not The Dorm Photo Gallery

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The home page at notthedorm.com has a main Flash component which includes music that runs for 18 seconds. Normally I don't recommend "splash" pages since they don't improve search engine stats for the home page (i.e. lack of html content)—plus most people won't wait for them to load. Here, the client believes that the Flash and music is important to the target audience of college students. In this instance, I agree. The tagline in blue on the bottom is a randomizing image that changes on each refresh. I allows the site to play through 10 different branding phrases.
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