Not The Dorm
I completely redesigned this college property site, back to front, to coordinate with the 2005 print campaign, “Live Outside the Box”. The color palette of black with vivid accent colors and the button designs were heavily influenced by music web sites that would be popular with my target audience.
I incorporated several usability features, including disjointed rollovers and randomizing images. There’s plenty of eye candy here but the design is all about the branding and marketing objective of displaying each student property to its full advantage.