I'm a graphic designer, production manager, web designer, usability expert and marketing guru all in one creative package! When it comes to design, I've done everything at least once! I understand that design's function is to support the message and branding for each client. I make it my goal to make sure that each piece I design communicates the client's goals to its intended target audience. It has been my experience that consistency in image and message is the key to great branding. I've been in design so long that good design has come back in fashion. It's now rebranded as Usability and PET. I've been doing it all along, I just have a new vocabulary for it!
, Fort Worth, TX
01/2007 - present, User Experience Designer / Architect (Consultant)
- Developing user interfaces as part of several initiatives to improve usability for the airport check-in kiosks using the Unified Iterative Process for their software development life cycle
- Providing user interface and usability expertise
- Supporting internationalization efforts
- Standardized the look and feel of the check-in kiosk software during a Flex rewrite project
, Dallas, TX
03/2006 - 01/2007, Freelance Graphic Designer
- Freelance projects for multiple clients
- Some clients have been: Club Corp, CompUSA, PowerPact, Ryan Partnership, Square One, The Bingham Agency, Tenet Healthcare,
The Urban Alternative, Tribal DDB
, Dallas, Texas
04/2005 - 03/2006, Manager of Corporate Design
- Improved brand and corporate identity for the holding company and created the branding for its subordinate identities
- Designed the booth plus managed a mid-sized trade show event for them at NACE 2005
- Created brand-new collateral materials for trade shows and recruiting events, including multimedia pieces
- Redesigned and developed all of the company's existing websites
- Hired print and promotional vendors
, Grand Prairie, Texas
09/2004 - 03/2005, Graphic and Web Designer
- Maintained 150 apartment properties' websites plus corporate and promotional sites
- Redesigned promotional sites as needed to keep them fresh (see Not The Dorm for most current redesign case study)
- Created print collateral pieces for 150 apartment properties: flyers, postcards, etc...
, Dallas, Texas / San Diego, California
09/2002 - 09/2004, 5/95 - 1/2000, 03/2006 - Present, Graphic Designer
- Some
clients have been: CCN, Creative
Solutions Ad Agency, Enterpulse, Ernst & Young, LLP., Interact Simulations, Intuit,
Jems Communications, KPMG Pete Marwick (Palo Alto & Dallas
locations), Mary Kay, Inc., Miller Freeman Publishing,
NAMM (Natl Assoc. of Music Making), Pier
1 imports, Inc., Proxima Multimedia, QuickSilver
Interactive, Sally's Beauty, Scripps
Clinic (expanded project
descriptions)
, DFW metroplex, Texas
11/2001 - present
, San Jose, California
3/2001 - 11/2001 Graphic Designer
- Lead successful overhaul of the company’s existing website to increase daily hits to over 100k
- Re-branded the website, packaging and
collateral for 11 countries for a more cohesive look
- Created all print, web and multimedia design
, San Diego, California
1/2000 - 1/2001 Senior Graphic Designer
- Designed
sites for: Liquid Borders, Spider Direct
- Created
looped animation using Flash for Trade Show for Enonymous
and Spider
Direct
- Created web design department
, Grand Prairie, Texas
10/1995 - 7/1996 Contract Art Director
- Designed a direct mailer that received over a 7% return
- Created company’s first product catalog
- Created company logo and identity collateral
,
London, England
10/1994 - 12/1994 Clerical
, Arlington, Texas
5/1993 - 8/1996 Student Publications - Production artist,
Writer, Administrative Assistant
- Dummied
daily newspaper layout from ad manifest
- Wrote reviews for
movies and local art exhibits
- Organized
annual publications workshop promotions and registration
- Internationalzation of check-in kiosk software
- User Interface / Usability of software
- Web animations & graphics
- Web page design & concepts
- Looping video presentations for trade shows
- Medical research presentations and medical journal cover
- Billboards, posters & signage
- Direct mail pieces
- Brochures
- Catalogs-multiple product mix versions
- Print and on-screen presentations for consulting firms
- Interactive mini-catalog for distribution on CD-ROM
- Packaging for U.S. and World markets
- Training manuals & an annual benefits package
- National and international magazine ads
- Magazines for: art exhibits, in-house and trade
- Promotional campaign for new mall in Cancun,
included: buses, billboards, shopping bags and print ads
- Ad agency experience on several national and international accounts
- Photo illustration pieces for catalog, web page and magazine ads
- Trade show booth graphics, directories, signage, collateral
- Corporate identity packages
University
of Texas at Arlington, Arlington, Texas
Bachelor of Fine Art
12/2009 Trained by American Airlines on the Unified Iteritave Process, the AA software development life cycle methodology
09/2007 Human Factors Intl. —
Usability Testing training
- Highly creative
- Assertive and independent thinker
- Knowledgeable on Mac & PC systems, including troubleshooting
- Extensive experience on all printing issues—from conception to delivery and everything in-between
- Hiring and coordinating with vendors
- Copy editing and effective communication
- Self-motivated, efficient and detail-oriented
- Excellent leadership qualities (mentoring, decision-making, multi-tasking)
- Trade shows coordinating plus booth design
- Teamwork
- Proactive problem solving
- Marketing
Cross-platformed
on programs including:
- Adobe InDesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe Acrobat
- Adobe Dreamweaver
- Adobe Flex
- Adobe Flash
- Adobe Fireworks
- Microsoft Visio
- Accurev
- Axure
- QuarkXPress
- Adobe Director
- Apple iMovie
- Adobe Premiere
- FileMaker
Programming languages:
- HTML, including hand coding
- JavaScript
- jQuery
- WordPress
- Cascading Style Sheets (CSS)
- Back-end web development through Dreamweaver - PHP, SQL, etc...
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