I did some sleuthing around the internet and it seems that several development companies are working on a content management solution (CMS) for social media. The idea is that you can input your dynamic content and the CMS will post the items not only to your website but also to your social media pages as well. Awesome!
Social media in business needs a purpose. You can use social media as just one of the marketing tools available to get buyers to your site. You just need to use the right one for the job.