Tag Archives: user interviews

Want to Make a Real Difference? UX Scout Is Where It’s At!

I don’t know about you but I’m completely over arguing with developers about correctly implementing the company’s branding. This is coming from someone who used to be a creative director and responsible for creating and enforcing¬†the company’s brand standards. Don’t get me wrong, those arguments still need to happen. I just don’t want to be the one having them anymore.

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Who are you really trying to delight?

Any UXer knows that part of the job in user experience is to delight the end-user.

Step 1. Create a usable interface and flow.
Step 2. Delight the user.

It sounds pretty simple on paper but it’s fraught with pitfalls over the course of a project. The biggest problem I see time and time again is that the project team forgets who they’re supposed to delight. They delight themselves with sparkly gimmicks that add no real value and then pat themselves on the back when they succeed (in delighting themselves). By the time the end-user weighs in, the team is dispersed into new projects and all too often insulated from criticism.

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