As more software project teams are moving into Agile, it’s more important than ever that UX design methodology fit into the Agile process. User research is one of those tools that is often hard to fit into the Agile workflow but it can be done—and done well.
It’s easy to lose sight of the big picture when you’re wading through user research. The pain points, user personas, survey data, etc… can be shouting so loudly that you forget the point of it all. So I invented the “In A Perfect World” statement to bring it all home in my user research presentations.
What a difference a day makes! Yesterday during Apple’s announcement of the Apple Watch, they went on and on about how the screen wasn’t obstructed by our fat fingers because they invented the “digital crown”—a phrase so pretentious I can only use it with an eye roll.
I don’t know about you but I’m completely over arguing with developers about correctly implementing the company’s branding. This is coming from someone who used to be a creative director and responsible for creating and enforcing the company’s brand standards. Don’t get me wrong, those arguments still need to happen. I just don’t want to be the one having them anymore.
Any UXer knows that part of the job in user experience is to delight the end-user.
Step 1. Create a usable interface and flow.
Step 2. Delight the user.
It sounds pretty simple on paper but it’s fraught with pitfalls over the course of a project. The biggest problem I see time and time again is that the project team forgets who they’re supposed to delight. They delight themselves with sparkly gimmicks that add no real value and then pat themselves on the back when they succeed (in delighting themselves). By the time the end-user weighs in, the team is dispersed into new projects and all too often insulated from criticism.