I’ve already covered this experience as a customer but now it’s time for me to step back and look at the situation as a user experience and usability professional. I’m usually on the user research and interaction design side of SAAS but the enterprise-level, systemic failure across all UPS customer service channels could not be ignored in this incident.
When UPS let me down last year in delivering my Christmas presents to my family in Texas in 2013, I attributed it to the Amazon avalanche and let it go. But they’ve done it again this year with my package to the same sister!
On a recent trip, I was waiting for the hotel shuttle outside and a man pulled up in a red convertible Lamborghini. The only reason I know its was a Lamborghini is because I read it in large letters splayed across the back quarter panel. I hadn’t even noticed it until a toddler standing with his family nearby pointed and started saying “Wow!” repeatedly. He said it with a breathy, reverend tone. He was clearly delighted.
What a difference a day makes! Yesterday during Apple’s announcement of the Apple Watch, they went on and on about how the screen wasn’t obstructed by our fat fingers because they invented the “digital crown”—a phrase so pretentious I can only use it with an eye roll.
I don’t know about you but I’m completely over arguing with developers about correctly implementing the company’s branding. This is coming from someone who used to be a creative director and responsible for creating and enforcing the company’s brand standards. Don’t get me wrong, those arguments still need to happen. I just don’t want to be the one having them anymore.
Recruiters cold contact me every week about positions I’m not qualified for, don’t want, or that really shouldn’t exist, like a UX Designer/Developer. Sometimes I tell them, I’m not a developer. Sometimes I remind them that unicorns don’t exist. If I’m in a really bad mood, I just delete the emails/voicemails and don’t respond at all. For repeat offenders who clearly have no idea about my qualifications, I’ve even been known to mark as SPAM.