On a recent trip, I was waiting for the hotel shuttle outside and a man pulled up in a red convertible Lamborghini. The only reason I know its was a Lamborghini is because I read it in large letters splayed across the back quarter panel. I hadn’t even noticed it until a toddler standing with his family nearby pointed and started saying “Wow!” repeatedly. He said it with a breathy, reverend tone. He was clearly delighted.
Apple Watch UX Fail
Update 9/10/2014
What a difference a day makes! Yesterday during Apple’s announcement of the Apple Watch, they went on and on about how the screen wasn’t obstructed by our fat fingers because they invented the “digital crown”—a phrase so pretentious I can only use it with an eye roll.